Content and Audience

Tuesday, April 30, 2013

Project 3: Brief

Objective: Design a brochure that displays the location of the Des Moines parks listed below. Include content to explain the brochure's purpose, the DSM Parks and Recreation Department and the best of each park.

Target Audience: Older people looking for parks with trails and beautiful views.

Parks to include:

Ashby
Beaverdale
Belle M. Turner
Brody School
Easttown (South)
Evelyn K. Davis
Ewing
Gray’s Lake
Greenwood
Laurel Hill
Pete Crivaro
Prospect & Crocker Woods
Riley
Sargent
Stone
Waterworks
Witmer

Tuesday, April 23, 2013

Project 4: Tumblr

Follow the updates of our project on Tumblr.

Thursday, April 11, 2013

Project 4: Initial Ideas

Colors and fonts selected by our group

My idea for slides

My idea for the booklet

Thursday, March 28, 2013

Project 3: Design Examples

Reading Response: The Information Design Handbook

Visocky O’Grady, Jenn + Ken. The information design Handbook. 2008. (excerpts)

1. Define the differences between icons, indexes, and symbols. In order to demonstrate your understanding, cite an example of each that was not provided in the reading.

Icon- An icon is a literal visual representation of something. An example is a picture of a car to represent a car. My example is the icon used to show "rocks falling, so beware."

Indexes- Indexes are a representation of something. The audience should be able to connect the sign to its actual meaning. An example is an umbrella, which means rain. My example is the handicap sign, which usually means "handicap accessible."

Symbols- Symbols are abstract representations of events, objects, etc.

2. What new principle or theory presented in this reading is of the most interest to you? Why?
I found it interesting that "information overload and map shock are concepts closely related, and perhaps even contributing factors, to 'information anxiety.'" I think it's hard to work with a large amount of information, and find a way to organize and design it well without hitting map shock or information anxiety.

3. Identify three tips (from any of the four Quick Tips pages excerpted) that you would like to apply in this information design project. Why are you choosing these particular ones? How do you intend to implement them in your process?

1. Provide a map
2. Don't decorate, design
3. You say "tomato," I say "red"