Reading Reflection

I enjoyed reading about the history of logos and the impact they've had on the world. It reminded me that graphic designers are important to society, and I'm glad to be a part of the industry. The readings also challenged my personal opinions. "Logos once strived to express the nature of an organization or product; today they are more likely to be abstract shapes that strive for memorability rather than inviting interpretation (Logos pg. 181)," this caught my attention because as much as I love the Apple symbol and the McDonald's arches, I have no idea why they represent a computer store and a fast food restaurant. Even though logos today are not made to be interpreted, I'm still interested in the stories behind them. I'm also interested in typography, so I prefer logotypes like Coca-Cola. But I might feel this way because I'm a graphic design and a journalism student. 

Project 2: Research

Final Posterheroes Poster and Project Synopsis

Final Poster: 

Project Synopsis: 

My Posterheroes poster has come a long way from what I had originally envisioned. I had started with the idea of fossil fuel and its extinction, but quickly realized that there was a bigger story to tell. So, I moved into the idea of evolution and the progress of producing energy. I also wanted to demonstrate the power and ability to improve Smartcities.

I struggled with this assignment, because the poster is for Europeans, and their culture is different from ours. I also felt limited because I didn't know how the Europeans would respond to my design, nor did I know if the amount of text would prevent communication and understanding. I must admit that I did feel insecure, but I performed thorough research, which was what drove my poster to the end. 

I would've liked to interview Europeans, or have more information on what works for this audience and what doesn't. I also would've liked to spend more time on the color, detail, and the placement of the content on my poster. 

Overall, I enjoyed working on this project, because it allowed me to participate in a contest, and I gained experience in working with unfamiliar audiences.  

Poster for Critique

Energy is essential in today’s world. We rely on it every single day—especially in big cities. Over time, we’ve seen the resources and the process to produce energy evolve: from trains that received energy from coal mines; to cars that receive energy from power plants; and most recently, wind turbines that produce energy for electrical cars. These innovations have simplified the process, but only one has kept the environment in mind. We must remember that nothing lasts forever, and eventually it’s time for something new. This world has been generous. It’s our turn to show our gratitude. It’s time to make changes. It’s time to improve. It’s time to evolve. 

Poster Draft 1