Reading Reflection

I enjoyed reading about the history of logos and the impact they've had on the world. It reminded me that graphic designers are important to society, and I'm glad to be a part of the industry. The readings also challenged my personal opinions. "Logos once strived to express the nature of an organization or product; today they are more likely to be abstract shapes that strive for memorability rather than inviting interpretation (Logos pg. 181)," this caught my attention because as much as I love the Apple symbol and the McDonald's arches, I have no idea why they represent a computer store and a fast food restaurant. Even though logos today are not made to be interpreted, I'm still interested in the stories behind them. I'm also interested in typography, so I prefer logotypes like Coca-Cola. But I might feel this way because I'm a graphic design and a journalism student.