Thursday, March 28, 2013
Reading Response: The Information Design Handbook
Visocky O’Grady, Jenn + Ken. The information design Handbook. 2008. (excerpts)
1. Define the differences between icons, indexes, and symbols. In order to demonstrate your understanding, cite an example of each that was not provided in the reading.
Icon- An icon is a literal visual representation of something. An example is a picture of a car to represent a car. My example is the icon used to show "rocks falling, so beware."
Indexes- Indexes are a representation of something. The audience should be able to connect the sign to its actual meaning. An example is an umbrella, which means rain. My example is the handicap sign, which usually means "handicap accessible."
Symbols- Symbols are abstract representations of events, objects, etc.
2. What new principle or theory presented in this reading is of the most interest to you? Why?
I found it interesting that "information overload and map shock are concepts closely related, and perhaps even contributing factors, to 'information anxiety.'" I think it's hard to work with a large amount of information, and find a way to organize and design it well without hitting map shock or information anxiety.
3. Identify three tips (from any of the four Quick Tips pages excerpted) that you would like to apply in this information design project. Why are you choosing these particular ones? How do you intend to implement them in your process?
1. Provide a map
2. Don't decorate, design
3. You say "tomato," I say "red"
1. Define the differences between icons, indexes, and symbols. In order to demonstrate your understanding, cite an example of each that was not provided in the reading.
Icon- An icon is a literal visual representation of something. An example is a picture of a car to represent a car. My example is the icon used to show "rocks falling, so beware."
Indexes- Indexes are a representation of something. The audience should be able to connect the sign to its actual meaning. An example is an umbrella, which means rain. My example is the handicap sign, which usually means "handicap accessible."
Symbols- Symbols are abstract representations of events, objects, etc.
2. What new principle or theory presented in this reading is of the most interest to you? Why?
I found it interesting that "information overload and map shock are concepts closely related, and perhaps even contributing factors, to 'information anxiety.'" I think it's hard to work with a large amount of information, and find a way to organize and design it well without hitting map shock or information anxiety.
3. Identify three tips (from any of the four Quick Tips pages excerpted) that you would like to apply in this information design project. Why are you choosing these particular ones? How do you intend to implement them in your process?
1. Provide a map
2. Don't decorate, design
3. You say "tomato," I say "red"
Thursday, March 14, 2013
Project 2: Identity System Complete
Poster
Letterhead
Envelope
Business Card (Front)
Business Card (Back)
Storefront
Mailer
Project 2 Synopsis:
My identity system ideas for Zuzane Furniture made progress, and overall I was pleased with the results. I also enjoyed this experience.
Wednesday, March 13, 2013
Tuesday, March 5, 2013
Monday, March 4, 2013
Project 2: Brief
Objectives:
- Develop collateral materials and an identity system for Zuzane, a new Des Moines based company selling contemporary and modern furniture.
- Create a typeface that is not only unique, but also captures the personality of Zuzane's Contemporary + Modern Furniture.
- Photograph storefront and add Zuzane elements.
Zuzane:
Zuzane sells well-designed furniture for artists, and people who recognize and value contemporary and modern furniture. The products are useful, interactive and promise to please all.
Timeline:
February 21- Work on logo ideas, type and color system.
February 24- Photograph building for signage mock-up.
February 26- Continue working on and refining stationary
system.
March 05- Have all initial drafts complete.
March 14- Turn in Identity system and collateral materials.
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