Monday, March 4, 2013

Project 2: Brief


Objectives

  • Develop collateral materials and an identity system for Zuzane, a new Des Moines based company selling contemporary and modern furniture.

  • Create a typeface that is not only unique, but also captures the personality of Zuzane's Contemporary + Modern Furniture. 
  • Photograph storefront and add Zuzane elements. 


Zuzane:

Zuzane sells well-designed furniture for artists, and people who recognize and value contemporary and modern furniture. The products are useful, interactive and promise to please all. 

Timeline:

February 21- Work on logo ideas, type and color system.

February 24- Photograph building for signage mock-up.

February 26- Continue working on and refining stationary system.

March 05- Have all initial drafts complete.

March 14- Turn in Identity system and collateral materials. 



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